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The career-defining question for any data professional STILL struggles to communicate confidently in English…
What if you could finally
"speak the same language"
as those not-so-technical stakeholders?
You can build a state-of-the-art model that will increase sales. You can uncover vital insights about customer turnover. You can create stunning visualizations. But you need to combine advanced technical skills with great communication skills if you want to...
Happy clients working at:
Take Your Career to the Next Level
Everyday data professionals uncover helpful insights. But they often confuse managers by over-explaining their work.
….Or worse yet, have executives tell them that they “don’t agree” with the data.
So think about it….can you really confidently communicate in English with diverse stakeholders?
And even if your current role is largely technical, you still must be able to clearly discuss your expertise during interviews.
Because as you know data scientists were once labeled “the sexiest job of the 21st century”
So the global talent pool? It’s expanding. Fast.
The most successful individuals combine world-class technical abilities with great communication skills.
And those who don’t? They get left behind.
So if you know you could improve your English and finally...
....make a great impression during interviews
...actually speak up during meetings and
...give the types of presentations that people remember.
But you're not sure how to break through your current level.
Then what follows could be a turning point in your career.
It could be THE pivotal moment in your transformation into someone who can drive change through a combination of great technical and communication skills.
"The storytelling program was amazing to improve my English speaking skills...
The Data-Business Gap
It’s 10 am on a Tuesday. It’s your turn to share your screen. You’ve been tasked with updating your colleagues on an important forecasting project. This project could help your business save a lot of money.
Your heart starts to beat faster. Your leg starts to shake. Your face is a bit red.
You’ve spent the last 2 months working on this project. And 2 days preparing this presentation. You’re really proud of your work.
You begin with all the relevant background details. You discuss the importance of data quality. You introduce your forecasts. You even mention how other departments will be able to use these models.
Boom!! A key business problem is solved. Until..
…a skeptical executive questions the return on investment.
This makes you say to yourself….
“I thought I just explained that…”
So you attempt to explain that investing in quality data will lead to quality forecasts. But skepticism remains.
You're nervous. You try again. And again. At this point, you’re just repeating yourself.
Maybe, they just don’t see the value in your project or…
…maybe the project isn’t the ideal solution to the problem.
This interaction reminds you of an article you read on LinkedIn 2 weeks ago.
It was titled: “Why 85% of data analytics projects fail”
The key lesson? There’s often a pretty big gap between data teams and business teams.
Now you’re certain. The data-business gap? It's real.
But you’re an analytical individual. You’re paid because of your technical, programming, and statistics skills.
You get it—communication skills are important.
However, you’re busy. You work 9-hour days on multiple projects. You still find time to learn new technical skills on Coursera. Maybe the business team should develop data literacy so they understand you.
But if you can't effectively communicate the business impact of your work…it doesn’t matter how good your technical solutions are.
The best projects?
….will be given to colleagues.
The best clients?
… will work with others.
The best jobs?
… will go to those who demonstrate excellent communication skills in interviews.
With all of those technical skills, isn’t it time to truly make a difference?
You deserve to have your insights valued.
You deserve to have all of those “data-driven executives” actually listen to the data.
You deserve the opportunity to bring value to new organizations.
And let’s be clear….
You’re not trying to give TED Talks in English.
You just want to speak the "same language" as business stakeholders
So you can…
…finally get buy-in from that skeptical marketing manager
…present insights that create buzz amongst your coworkers
…offer recommendations that a data-driven CEO simply cannot ignore
…and open Gmail and see “Congrats - We can’t wait for you to join the team!” after interviewing for your dream job.
You can make that a reality.
But first we need to discuss...
The Stories You Tell Yourself...
Story #1
When it comes to communication? You're not a "natural."
Every few weeks you watch one of your bosses give a great presentation. Or easily explain how an algorithm works to a fellow manager.
You’re always impressed. It seems so easy for her.
When it comes to communication? She’s a natural.
…Except, she’s not.
Because there’s no such thing as “naturals.”
You’re not born with skills. You learn them.
Did you wake up one day knowing how to write that perfect SQL query? Or visualize your data using R?
No.
You learned new techniques to clean data efficiently. You asked for advice on how to make your forecasts more accurate. You practiced. You experimented. You continuously improved.
And now when you apply your technical skills? It seems effortless. You’re a “natural”
And your boss?
She learned techniques for how to communicate with skeptical stakeholders. She asked for advice on how to answer those tough questions about her data. She practiced. She experimented. She continuously improved.
And now when she applies her communication skills? It seems effortless. She’s a “natural”
But if your boss became an effective communicator through learning and practice…
…that means you can too.
Of course, you might learn a bit differently than her. You might make more mistakes. You may need more practice. It could take longer.
And that’s okay.
But if you’re motivated to learn communication skills, you can.
The first step? Understand what to learn.
Story #2
You need to improve your English accent or vocabulary.
Technical people from the United States…AKA “native speakers”...are often stereotyped as “geeks” who lack communication skills...
…and these native speakers aren’t struggling because of their accent or vocabulary.
So…what’s the problem?
Analytical people often “speak tech.”
And those business stakeholders? Well…they don’t.
So if your goal is to confidently communicate in English, ask yourself…
Is a wide vocabulary really going to help you explain the results of your A/B tests?
Probably not.
Will a native accent actually help you explain your technical experience during an interview?
Unlikely. Which means….
You should focus on your communication skills first.
And finally stop “speaking tech”
Then fill in your language gaps.
Story #3
You don't have time to improve your English communication skills.
You’re right. Improving your English communication skills takes lots of time and practice.
But that doesn’t mean you need to spend lots of extra time practicing…
Because you already communicate. All day. Every day.
You’re just not improving your communication skills every day.
But you could…
You just need to find practice opportunities.
And use them to ‘optimize’ your communication skills.
Your daily update with your manager? Practice opportunity.
Your email to the product team? Practice opportunity.
The presentation you need to give next month about cookieless tracking?
Definitely a practice opportunity
But if you just repeat what you’re doing now…
You’ll always end up right where you started
…with English communication skills you know could be better.
You won’t speak up during meetings. Your presentation will be “death by powerpoint.”
And you’ll rely solely on your technical skills to advance your career.
But if you use these practice opportunities to ‘optimize’ your communication skills…
And run A/B tests on your communication skills.
Then you can improve a little bit. Every day.
Without investing a lot of extra time.
And even if you don’t speak English often at work, this approach will help you develop great communication habits in your native language and....
…those habits will carry over when you do need to speak English.
Here’s how you can finally break through your current English level
In order to make communication skills your strength, you must master…
“What you say” and “How you say it”
Traditional language learning focuses on “what you say.” This is your grammar, vocabulary, and accent.
As for the “how?”
Well…that’s rarely addressed.
This is a problem because how you frame and present your ideas matters.
This is what makes great communicators seem so “natural.” No matter the situation, they excel.
It is also why there are millions of native English speakers who have really poor communication skills.
They certainly know “what to say”...
...they just don’t know “how to say it.”
Fortunately, you can Focus on Frameworks. This means learning “how” to communicate effectively.
You break down your communication into unique situations.
You learn how to frame and present your ideas for maximum impact.
You ensure you always communicate in a clear, brain-friendly way.
You practice. So you get better. Every day.
Then you fill in language gaps as needed.
When you Focus on Frameworks you can…
…provide clear 60-second updates during meetings that executives love.
…transform data into an engaging story that your colleagues remember.
…give a presentation where the sales team actually listens to your recommendation.
…ask stakeholders thought-provoking questions that help you design the perfect solution.
…and quietly walk into an interview confident that your communication skills are better than your competition.
Best of all?
It makes your communication skills cumulative. They build on one another.
You can learn a new framework today. And apply it tomorrow.
Then continue to master it throughout your career.
Eventually, you’ll be able to combine frameworks confidently.
And when it comes to both your technical and communication skills?
You’ll be viewed as a “natural”.